How *does* Google work?

30 06 2007

The traditional search engine optimization methods of using good and descriptive meta tag information on web pages has proved a furphy for Google for some years now. More conventional wisdom is that your Google ranking is related to how many sites link to you. But that’s not matching with what I’ve discovered in the past few days.

Back in July 2006, I shared my excellent 20 year old blueberry muffin recipe on this blog. It has consistently rated as my top post. In fact, of some 9000 hits on my blog since I started it, this recipe post alone has garnered over 4,500 hits, yet it has only received 2 comments from outsiders.

Earlier this week my blog stats jumped sharply, from an average of about 50 a day to over 100. And they’ve stayed there. Again, it’s the blueberry muffin recipe that’s getting hit the most. So I thought I’d try being a ‘user’ and go searching for blueberry muffin recipes on Google. Two days ago when I entered “blueberry muffin recipe” (without the quotes), I was listed 5th; today, using the same search terms, my post is listed 2nd! And that’s out of 653,000 results. When I add an “s” to “recipe”, I rank 7th in the 655,000 results. When I add quotes to make the search a phrase (“blueberry muffin recipe”), my post is ranked #1 of 14,000. And this all without me doing anything!!

Working on the theory that Google rankings work on how many sites link to you, I did a Google link search (link:<url>) and found that NO sites link to this post, except other posts on this blog.

So now I’m wondering just *how* Google works? Why is my blueberry muffin recipe post on the top ranked search results in Google? It can’t be who links to it as no-one does, except me. It’s not advertising, as I don’t have any advertising on this blog. And it can’t be metadata as I can’t add metadata to a post, only categorize it and use a good title.

Curious minds want to know…

“How to write like a wanker”

29 06 2007

It seems this piece has been around for a few years, but I only heard of it and read it today. Very funny, but if you’re offended by certain four-letter words, be warned.

Here’s the article:

(BTW, a “wanker” is a vulgar term used in Britain and Australia, and perhaps a few other places as well. Check

Vale George

28 06 2007

I heard some sad news today. George Mena, a Californian technical writer I met at the 2001 STC Conference in Chicago, and with whom I had corresponded on and off over the past 7 or so years, passed away last December aged only 53. Another of the Californian tech writers on one of my email discussion lists found out and posted the sad news.

George was a man who was larger than life in every way. He was a big man with a big heart. He was incredibly knowledgeable about tech writing for manufacturing and the military, and willingly shared his knowledge with our group of lone writers. When you asked a question, George never just gave you a quick answer – he’d give you chapter and verse, with references and citations. Sometimes you just needed a quick answer! Despite the extra information, you always learnt something from George.

I fondly recall meeting him at that conference, and him falling asleep during the very early pre-breakfast business meeting of our Special Interest Group! He really was up long before his usual time. We chuckled over that and gave him a hard time about it! George joined in all the networking activities – at the bar and at the lunches and dinners – and his presence was felt by all who met him.

53 was way too young. Rest in peace, George. You touched many lives.

George’s obituary.

Pirates of the Caribbean 3

28 06 2007

We had to go to Bunbury yesterday to get the annual rustproofing treatment done on our cars. This was a 2+ hour job, so we decided to spend the ‘wait’ time at the local cinema. The Tint-A-Car people drove us to the cinema complex and picked us up, which was good of them!

My husband wanted to see “Pirates 3” and my preference was “Shrek 3”, so we agreed to go our separate ways. However, we both ended up in “Pirates” but only because the session we turned up for was a “Mum and bubs” session for “Shrek” and I couldn’t have coped with a theatre full of squealing and screaming kids, aged 2 to 6.

I hadn’t seen the other “Pirates” so I was a bit concerned that I may not get the storyline as easily as someone who had. Storyline? What storyline?

Seriously though, I enjoyed it! It was a rollicking good romp through some very unlikely situations, but, as with any movie, you should suspend belief and reality as you walk in the door (something I’ve always had problems with… must be the tech writer in me). I thought Johnny Depp was fantastic as Jack Sparrow; Geoffrey Rush was so suited to the weatherbeaten and well-worn pirate character he played; and Keith Richards… well, what can you say about Keif, except that he fitted the part like a glove! But I think my favourite character was the monkey – however, there just wasn’t enough of him.

When we came out, we had some lunch at Mojos in Bunbury, then the storm hit. Wild wind and rain, which didn’t abate the whole 90 minute trip back. All up we got 43mm of rain yesterday (just under 2″ in the old language), which was a well-needed drop for the farmers and the dams. It’s already the end of June and we’ve only had 93mm out of an average 146mm for the month. There’s still two days to go, but I doubt we’ll come anywhere close to the average. And for the whole year so far, we’ve had just under 280mm compared to the mean for the first 6 months of 360mm. Not good.

I got tagged…

27 06 2007

Craig over at Outside the Box tagged me – thanks Craig (NOT!). Here’s the deal: it seems I have to write down eight things about me that most people don’t know, then tag another group of people to do the same. Here goes:

  1. When I was a little kid we had a variety of cats, then we got our boxer dog “Cassie” when I was about 6. Cassie was the most brilliant and faithful and protective dog you could imagine for a kid. Unfortunately, she got cancer really bad and was put down… on the afternoon of my final year school ball (prom for you Americans). I was absolutely devastated, and so I can’t remember much of that night, the one and only school ball I attended. As an adult, I had a beautiful cat called Anouschka for 17 years. She left this earth in 1995, and I still get emotional when I think about her. She lived with me in all sorts of places, except Canada.
  2. I worked as a teacher librarian in Western Australian high schools for a heap of years before getting into the computer software industry and technical writing. I was a state finalist in the Young Australian of the Year awards for my contribution to teacher-librarianship. That same year, one of the winners was Barry Marshall, who went on to win a Nobel prize for Medicine in 2005. (I only know this because when we were purging to move house recently, I came across the folder with my certificate and the list of winners for that year!)
  3. I went on teacher exchange to Ontario, Canada for a year. It was one of the best and most amazing years of my life. I saw and did so many things, met so many people, and just had a blast despite being paid in Aussie dollars while living in expensive Canada. I didn’t eat meat all year because it was too expensive, but I travelled everywhere and took thousands of (non-digital) photos – something about priorities!
  4. I was dux of my small country primary school, and got into the 92nd percentile when I sat Princeton University’s GMAT exam for entrance to an MBA program anywhere in the world. I never did an MBA.
  5. I learned classical piano when I was a kid, and gave it up when I was 15. I had a piano for many years, giving it to my niece when she won a music scholarship to a private school in Perth. I’d like to play again, but this time I’d get a digital piano with headphones so no-one has to hear how rusty I am!
  6. My nephew plays AFL football. (AFL = Australia Football League, the great national game of Aussie Rules!)
  7. I tried to jump out of a plane once. Reason: To cure myself of a fear of heights. Did it work? No. I couldn’t get over that half inch between being in the plane and being out of it! I’m also terrified of large hairy spiders, though I can kill a redback really easily. Go figure…
  8. I get altitude sickness. It first showed up when I was trekking in Nepal, and I went into some sort of hyperventilating shock at 4000 metres. I’ve had small instances since then at places like Bryce Canyon (8000 ft) where I get an almost instant pounding headache and breathlessness as soon as I do any activity greater than about 20 steps.

BTW, none of these items are in any sort of order – I wrote them down as they came to me. Now, who shall *I* tag??? Let’s try these:

Over to you…

Reading is power!

26 06 2007

One of my daily technical writing Google Alerts (a great service, BTW) listed this “RIP into a Good Book” blog entry yesterday. Once I’d ignored the political mumbo jumbo (‘mumbo jumbo’ to me as I’m not an American and do not live in the US), and looked at the essence of what this guy was saying, I had to agree for the most part. Here are some of his pertinent points:

What the hell are these people [Library of Congress, Disney, et al.] thinking? WHY do they automatically assume that fiction is the highest form of reading?

As a writer of fiction — novels, short stories, “true” first person stories, etc. etc. — I decry but accept the reality that the vast majority of “reading” is nonfiction. Even more so when you include all of the reading that is never documented as “books” read or “magazines read.” Emails, notes from your spouse, cable TV synopsis screens, signs, instructions, medicine and food labels, and, yes, ads: all are writing that we read on a regular basis. And blogs, like this one.

But for many years, the well-intentioned institutions have been missing the point. Who cares if “Reading Is Fun?” Reading Is Power, baby. Why aren’t we advertising that?

Now, when you are selling “reading” why aren’t you selling the fact that reading and writing are the keys to power in nearly any field you care to name? The Southern Plantation aristocracy considered reading so dangerous to their power that it was banned on pain of DEATH. And you’re selling this … power as “fun!” That’s like selling Coke because of the neat swash on the can. It’s like selling a vacation to the Caribbean for the neat seashells you could find.

Bill Gates may have dropped out of college, but I have a feeling that without an amazing capacity for wading through reams and reams of dull technical writing he wouldn’t be playing gazillionaire globe-trotting philanthropist today. And many of us wouldn’t have the software that’s allowing this to be read over the internet.

Throughout history reading rates have fluctuated greatly, but one fact remains unyielding amidst the chaos of history: the literate classes have always ruled society. If there is 2 percent literacy, that two percent will be running things.

What has possessed generations of “educators” and “librarians” to try and sell reading as a competing media? You know, like playin’ on the computer, watching TeeVeee. Watching videos. Playing videos, surfing the ‘net … (All of which are better the better you know how to read, BTW)

Reading isn’t “fun.” It’s the power at the base of our entire civilization.

Reading ain’t “fundamental.” It’s elemental, and that’s power.

“Reading is Power, kids! So RIP into a good book!”

That’d sell reading. Might not sell a lot of copies of the Narnia trilogy, but it WILL sell reading. Not reading novels. Not even reading books. Sorry librarians, and sorry fiction writers.

Instead, what we have is a series of free ads for the Disney ‘Narnia’ movie (which they hope to turn into a franchise), coloring books, happy meals, fruit rollups, backpacks, notebooks, glitter pencils, etc. etc. etc. Why are our public airwaves being turned into a free ad campaign for a series of … books, and a WORSE movie from Disney?

That shouldn’t be what we’re selling. We need to sell that reading is essential to attaining power, status or celebrity in this society. That’s what we should be selling.

READING is power. Reading manuals. Reading news stories, reading supreme court decisions, reading the AP Stylebook and Libel Manual. Reading instructions, reading regulations, reading signs, reading charts, reading Monopoly Reading Railroad cards, you name it.

Reading is power.

Now, I have to add here that I was a school librarian in a previous career. One thing that always bothered me was the ‘holier-than-thou’ attitude of some of my colleagues at the time who thought that the only ‘good’ reading was reading fiction. My view was broader than that. I figured that if a kid was reading – whether it was the side of the cereal box, the Illustrated Shakespeare, comics, car manuals, books on snakes, or whatever – then that was the most important thing. Not whether they were reading a particular type of writing – fiction.

I don’t know whether the “reading fiction is good” brigade was a uniquely female construct, but I suspect so. Most school librarians at that time were female, and girlsĀ  at school were always the biggest readers of fiction. Most pre-pubescent and adolescent boys (except those into fantasy and science fiction) avoided fiction like the plague. So all those well-meaning female librarians spent a lot of time and energy on trying to get boys to ‘read’ (read fiction, that is), when they weren’t the slightest bit interested in it. In some ways, their English teachers (again, mostly female) and the English syllabus were worse, as they forced certain fiction texts onto kids. At least in the library, reading fiction was optional.

Of course, I’m making some sweeping generalisations here, but in my long experience in schools and school libraries, I can’t recall it even being hinted that the ability to read was power. Reading (fiction) was promoted as a leisure activity. Maybe those days have changed – I sincerely hope so – but on reading this guy’s blog post, I suspect not.

Wikis in Plain English

23 06 2007

Following on from CommonCraft’s excellent video on how RSS feeds work, they’ve added a new one on how Wikis work.

If you can’t see it from this site, view it directly on YouTube:

What a job!

23 06 2007

OK, let me say at the outset that I’m scared of heights and very fearful of uncontained electricity, so when I saw this video of this linesman’s job (and that of his helicopter pilot), it freaked me out! Go take a look here:

You could pay me ALL the money in the world and I’ve NEVER do that!

Head cold? No, cold head

19 06 2007

So here I am in Perth, at my hairdresser’s. He’s finished the cut and colour and is now doing the wash out and rinse. But the water is COLD – freezing in fact! Enough to turn my toes. *I* think the hot water system has carked it, so ask him to turn off the cold to see what happens… and it gets even colder! Then he remembers that the plumber was here yesterday and realises that the taps are now round the wrong way…

Lucky he spends most of his time cutting! He’d lose customers if he was always responsible for the shampooing. And he’s lucky I’ve been going to him for a VERY long time and was prepared to forgive him.

Did I mention that it’s winter and was 4C overnight in Perth last night?? A cold wet head at 6pm is NOT what I wanted!

He won!

18 06 2007

That awesome voice guy I wrote about the other day, won that British talent show and will now sing for the Queen. Details:,23663,21924030-10229,00.html